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1 Minute Video: Consumer Shopping Behavior

Google ran a study with Shopper Sciences, looking at the purchase journey for 3,000 shoppers. What they found were 3,000 completely different paths! Watch this video to find out how consumer shopping behavior has changed. Are you making mistakes when measuring the effectiveness of your online advertising?

 

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*Google/Shopper Sciences, The Zero Moment of Truth Macro Study, U.S., April 2011

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