What makes a good coupon?

Top 8 Tips

  1. New Customers need higher % discount. Example: 15% vs. 10%
  2. Combine or bundle services to increase your average order size by minimum 10%
  3. Offer savings for any product and services vs. one specific product or service, and appeal to a broader range of customers.
  4. Create offers using urgency vs. expiration dates. Example: Clean & dry carpet in 24 hours. Call to book your appointment now.
  5. Make it easy to redeem the coupon.
  6. Tie coupons to holidays and other seasonal occasions.
  7. Use memorable promo codes for viral effect. Example: SAVE15 vs. GGYTX1594
  8. Lead generation – Create special coupons that current customers can send to friends
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