What is an impression?

An impression is an instance where one of your ads is displayed online, regardless of whether someone choose to interact with it or not.  This includes your news station ad, your mobile ad on the Google network, LocalSaver, Facebook ad, or Instagram ad.  When a customer clicks on or interacts with your ad online, it will also count as an action.

We update your Ad Activity page with all new impressions and actions daily.  We recommend logging in to your dashboard regularly to track the progress of your ads.