An action is an instance where someone views and chooses to interact with one of your ads, whether that is clicking on one of your display ads, claiming one of your coupons, watching your video, or calling your business through the click-to-call button on your mobile website.
Your ads will start generating within 24 hours of your purchase (unless you requested a hold on your ads for compliance during your initial sales call). If your ad package includes an action guarantee, your performance will be calculated by the total actions generated over the course of your agreement so far divided by the number of full months you have been a customer.
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